Creative Visuals
Barcelona













I'm Roger Gabaldà, a Barcelona-based AI creative specialising in visuals for brands, artists, and narrative projects.
My work combines emerging technology with 15 years in music, film and audiovisual production. Before AI, I composed for film and advertising and led creative projects shaped by story, rhythm and emotion. That foundation is in every concept, every image, every frame.
I'm also the creator of This Must Be Fake, an AI entertainment brand with 600K+ followers across Instagram and TikTok, where I test what captures attention and makes an idea travel.